{"id":5768,"date":"2017-09-12T08:12:40","date_gmt":"2017-09-12T07:12:40","guid":{"rendered":"https:\/\/novarespartner.keblow-customers.com\/mecaplast-key-plastics-rebrands-as-novares\/"},"modified":"2019-07-12T17:44:18","modified_gmt":"2019-07-12T16:44:18","slug":"mecaplast-key-plastics-devient-novares","status":"publish","type":"post","link":"https:\/\/novarespartner.keblow-customers.com\/fr\/mecaplast-key-plastics-devient-novares\/","title":{"rendered":"Mecaplast-Key Plastics devient Novares"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Le 19\u00a0septembre\u00a02017, le groupe Mecaplast-Key Plastics, fournisseur de solutions plastiques parmi les plus grands \u00e9quipementiers automobiles mondiaux, a d\u00e9voil\u00e9 sa nouvelle identit\u00e9\u00a0: \u00ab\u00a0Novares\u00a0\u00bb. Ce repositionnement de marque t\u00e9moigne des aspirations de croissance renouvel\u00e9es du groupe, en ligne avec l\u2019\u00e9volution du march\u00e9 automobile.[\/vc_column_text][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=PoDAx59e_qw\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Dot\u00e9 d\u2019une capacit\u00e9 financi\u00e8re nouvelle depuis l\u2019arriv\u00e9e de son actionnaire majoritaire, le fond d\u2019investissement Equistone\u00a0Partners\u00a0; et renforc\u00e9 par sa fusion avec Key\u00a0Plastics en d\u00e9cembre\u00a02016, le groupe d\u00e9voile aujourd\u2019hui sa nouvelle marque. Cette transformation est le r\u00e9sultat d\u2019une modernisation de la vision et de la strat\u00e9gie du groupe, concentrant ses efforts sur les solutions plastiques et l\u2019injection plastique hautement techniques, coupl\u00e9es \u00e0 l\u2019innovation \u00e0 forte valeur ajout\u00e9e ainsi qu\u2019une politique d\u2019expansion engag\u00e9e. D\u00e9sormais, le groupe Novares offre aux acteurs du secteur automobile une pr\u00e9sence mondiale et davantage de proximit\u00e9 assur\u00e9e d\u2019une part par ses centres d\u2019expertise et centres techniques, et d\u2019autre part par un portefeuille de produits r\u00e9\u00e9quilibr\u00e9 face aux opportunit\u00e9s du march\u00e9.<\/p>\n

En tant que fournisseur de composants et de syst\u00e8mes techniques, Novares utilise ses forces et son expertise pour comprendre les d\u00e9fis automobiles et capter les opportunit\u00e9s du march\u00e9 du futur. Le nouveau portefeuille de Novares, constitu\u00e9 de 7\u00a0lignes produits, est destin\u00e9 \u00e0 servir les constructeurs automobiles (OEMs) et les fournisseurs de rang 1 (Tier-1) du march\u00e9\u00a0:<\/p>\n

\u2022 Les composants Moteur et une expertise sur tous les modules de traitement de l\u2019air, de l\u2019huile, de l\u2019eau, l\u2019acoustique et a\u00e9rodynamique du moteur, ainsi que les r\u00e9servoirs.
\n\u2022 Les composants e-Powertrain\u00a0li\u00e9s \u00e0 l\u2019\u00e9lectrification du v\u00e9hicule, pr\u00e9sents dans les batteries comme les bacs batteries (MVEH, HEV, PHEV, REX, BEV) ainsi que les syst\u00e8mes de refroidissement de batteries.
\n\u2022 Les Fa\u00e7ades de Commandes et Combin\u00e9s tels que les fa\u00e7ades de commande radio et climatisation ou encore les combin\u00e9s d\u2019instrumentation.
\n\u2022 Les A\u00e9rateurs et Panneaux d\u00e9cor\u00e9s incluant les a\u00e9rateurs de tous types -\u00e9clair\u00e9s ou non- ainsi que les pi\u00e8ces d\u00e9cor\u00e9es et petits m\u00e9canismes du type porte-gobelets.
\n\u2022 Les \u00c9b\u00e9nisteries et Panneaux de carrosserie\u00a0qui couvrent les \u00e9b\u00e9nisteries et garnitures de coffre, les consoles, les consoles de toit et composants de planches de bord tels que les boites \u00e0 gants, les visi\u00e8res de compteur, les grilles d\u2019auvent et \u00e9largisseurs d\u2019aile, les pi\u00e8ces d\u2019acoustique et d\u2019a\u00e9rodynamique ainsi que les pi\u00e8ces noires.
\n\u2022 Les Commandes d\u2019Ouvertures\u00a0int\u00e9rieures, ext\u00e9rieures ainsi que les trappes \u00e0 carburant.
\n\u2022 Les Peintures et Rev\u00eatements ext\u00e9rieurs\u00a0avec les pi\u00e8ces peintes et d\u00e9cor\u00e9es tels que les becquets et bas volet, les enjoliveurs de caisses, les \u00e9l\u00e9ments de finition tels que les montants ext\u00e9rieurs et enjoliveurs de baie; les pi\u00e8ces noires avec les garde-boues, les protections sous-moteur ; les \u00e9l\u00e9ments du module arri\u00e8re tels que le spoiler\u00a0; ainsi que les barres de toit.<\/p>\n

 <\/p>\n

Novares est convaincu que les solutions plastiques contribueront \u00e0 l\u2019avenir de l\u2019industrie automobile : \u00e9tant au c\u0153ur des \u00e9volutions actuelles des v\u00e9hicules plus confortables et conviviaux, davantage connect\u00e9s avec l\u2019IHM (Interaction Humain Machine), avec des habitacles stylis\u00e9s incluant plus de fonctionnalit\u00e9s avanc\u00e9es sur le tableau de bord. Les acteurs du march\u00e9 automobile auront \u00e9galement besoin de partenaires mondiaux pour d\u00e9velopper et produire des solutions sur des plateformes globales. Dans sa nouvelle configuration, le groupe a vocation \u00e0 capter de nouvelles opportunit\u00e9s sur le march\u00e9. La nouvelle identit\u00e9 de marque de Novares confirme la logique port\u00e9e jusqu\u2019alors vers une transformation r\u00e9ussie, un effectif de 10\u00a0000\u00a0employ\u00e9s et un chiffre d\u2019affaires de 1,2\u00a0milliard d\u2019euros\u00b9 (r\u00e9alis\u00e9 \u00e0 fin 2016).<\/p>\n

\u00ab Ce changement de marque est un jalon cl\u00e9 pour le groupe. Notre ambition \u00e0 travers ce repositionnement est d\u2019aller plus loin dans la valeur ajout\u00e9e de nos solutions en adoptant une approche toujours plus proactive aupr\u00e8s de nos clients, afin de satisfaire leurs exigences et de mieux saisir toutes les opportunit\u00e9s du march\u00e9. Nous sommes une \u00e9quipe unie bien que pr\u00e9sente aux quatre coins du monde, et nous sommes r\u00e9solument tourn\u00e9s vers l\u2019avenir et les perspectives qui s\u2019offrent \u00e0 nous\u00a0\u00bb<\/em>, se f\u00e9licite Pierre\u00a0Boulet, Directeur G\u00e9n\u00e9ral de Novares.<\/p>\n

 <\/p>\n

Le nouveau nom du groupe, Novares, repose sur une logique double\u00a0:<\/span><\/p>\n

\u00ab\u00a0NOVA\u00a0\u00bb<\/b><\/strong>, du latin\u00a0: \u00ab\u00a0innover\u00a0\u00bb, \u00ab port\u00e9 par l\u2019innovation\u00a0\u00bb, ou litt\u00e9ralement \u00ab\u00a0se r\u00e9inventer perp\u00e9tuellement\u00a0\u00bb. Un axe fort, qui fait \u00e9cho \u00e0 la devise du groupe \u00ab\u00a0sans innovation, pas d\u2019avenir automobile\u00a0\u00bb, et qui rappelle l\u2019attention que Novares porte aux besoins \u00e9volutifs des clients et \u00e0 l\u2019anticipation des grandes tendances du march\u00e9.<\/p>\n

\u00ab\u00a0RES\u00a0\u00bb<\/b><\/strong>, du latin\u00a0: \u00ab la chose, le\u00a0fait concret\u00a0\u00bb. Puisque Novares s\u2019engage \u00e0 proposer des solutions pragmatiques pour r\u00e9pondre aux exigences des constructeurs automobiles avec des pi\u00e8ces et modules fonctionnels. En parall\u00e8le de sa croissance rapide, Novares s\u2019efforce \u00e9galement d\u2019accompagner les clients en pr\u00e9servant une r\u00e9activit\u00e9 la plus totale.<\/p>\n

Le logo Corporate propose une \u00e9criture sp\u00e9cifique. Les lettres centrales \u00ab\u00a0V\u00a0\u00bb et \u00ab\u00a0A\u00a0\u00bb se refl\u00e8tent en miroir et affichent un point symbolique,<\/b><\/strong> \u00e0 l\u2019image de la strat\u00e9gie de proximit\u00e9 clients au niveau international et de la volont\u00e9 affich\u00e9e d\u2019apparaitre comme un partenaire de choix pour tous les acteurs majeurs du secteur automobile au quotidien.<\/p>\n

Dans son ensemble, le logo \u00e9voque l\u2019expertise de Novares, fournisseur de r\u00e9f\u00e9rence pour les composants et syst\u00e8mes techniques en plastique destin\u00e9s \u00e0 \u00e9quiper les v\u00e9hicules. Les triangles repr\u00e9sentent les pi\u00e8ces avanc\u00e9es b\u00e2tissant l\u2019expertise de Novares, de la m\u00eame mani\u00e8re que les pentagones color\u00e9s soulignent la capacit\u00e9 d\u2019int\u00e9gration du groupe, avec des modules et syst\u00e8mes. L\u2019explosion de couleurs du logo exprime toute la passion automobile et la volont\u00e9 du groupe de d\u00e9velopper des solutions toujours plus innovantes et cr\u00e9atives. Enfin, le globe constitu\u00e9 traduit la forte croissance du groupe et la complexit\u00e9 du monde automobile.<\/p>\n

Au-del\u00e0 des nouveaux aspects graphiques du nom, du logo et du slogan du groupe \u00ab\u00a0Au-del\u00e0 du plastique \u00bb, Novares r\u00e9affirme sa promesse au march\u00e9, orient\u00e9e sur 3 axes b\u00e9n\u00e9fiques aux clients : 1\u00a0: une proximit\u00e9 internationale, 2 : une ex\u00e9cution fiable et 3\u00a0: une innovation pragmatique.<\/b><\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]\u00c0 propos de Novares<\/span><\/strong><\/p>\n

Mecaplast\u2013Key Plastics devient Novares \u00e0 compter du 19 septembre 2017.<\/p>\n

Novares est un fournisseur mondial de solutions plastiques, concevant et fabriquant des composants & syst\u00e8mes complexes au service de l\u2019industrie automobile de demain. Sp\u00e9cialis\u00e9 dans les techniques avanc\u00e9es d\u2019injection plastique, Novares cr\u00e9e des produits de haute technologie contribuant au d\u00e9veloppement de v\u00e9hicules plus propres, plus l\u00e9gers, plus connect\u00e9s et plus conviviaux.<\/p>\n

Novares sert l\u2019ensemble des acteurs majeurs du secteur automobile, constructeurs et \u00e9quipementiers de rang 1. En 2016, Novares a r\u00e9alis\u00e9 un chiffre d\u2019affaires pro forma<\/em> de 1,2 milliard d\u2019euros\u00b9.<\/p>\n

Novares, dont le si\u00e8ge social est bas\u00e9 en France, est pr\u00e9sent dans 21 pays\u00b2 et compte 42 usines, 7 Centres d\u2019expertises, 5 Centres techniques et 17 Centres de service clients pour servir ses clients \u00e0 travers le monde.<\/p>\n

www.novaresteam.com<\/a><\/strong><\/p>\n

\u00b9Information financi\u00e8re pro forma<\/em> int\u00e9grant l\u2019acquisition de Key Plastics, IFRS.
\n<\/span>\u00b2Avec le soutien du Gouvernement Espagnol, Ministerio de Industria, Energia y Turismo, t\u00e9l\u00e9charger la \u00ab Publicidad \u00bb<\/a><\/strong><\/span><\/p>\n

\u00a0<\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb6022″ img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le 19\u00a0septembre\u00a02017, le groupe Mecaplast-Key Plastics, fournisseur de solutions plastiques parmi les plus grands \u00e9quipementiers automobiles mondiaux, a d\u00e9voil\u00e9 sa nouvelle identit\u00e9\u00a0: \u00ab\u00a0Novares\u00a0\u00bb.<\/p>\n","protected":false},"author":2,"featured_media":5396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-5768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr-2"],"acf":[],"yoast_head":"\nMecaplast-Key Plastics devient Novares - NOVARES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novarespartner.keblow-customers.com\/fr\/mecaplast-key-plastics-devient-novares\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mecaplast-Key Plastics devient Novares - 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