{"id":7039,"date":"2017-12-01T07:40:40","date_gmt":"2017-12-01T06:40:40","guid":{"rendered":"https:\/\/novarespartner.keblow-customers.com\/?p=7039"},"modified":"2017-12-21T11:18:53","modified_gmt":"2017-12-21T10:18:53","slug":"chine-mecaplast-key-plastics-devient-noveastern-a-compter-1er-decembre-2017","status":"publish","type":"post","link":"https:\/\/novarespartner.keblow-customers.com\/fr\/chine-mecaplast-key-plastics-devient-noveastern-a-compter-1er-decembre-2017\/","title":{"rendered":"En Chine, Mecaplast\u2013Key Plastics devient Noveastern \u00e0 compter du 1er d\u00e9cembre 2017"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Noveastern est une marque d\u00e9pos\u00e9e du groupe Novares.<\/p>\n<p>Le groupe Mecaplast-Key Plastics, fournisseur de solutions plastiques parmi les plus grands \u00e9quipementiers automobiles mondiaux, a d\u00e9voil\u00e9 sa nouvelle identit\u00e9 : \u00ab Noveastern \u00bb. Ce repositionnement de marque t\u00e9moigne des aspirations de croissance renouvel\u00e9es du groupe, en ligne avec l\u2019\u00e9volution du march\u00e9 automobile.[\/vc_column_text][vc_column_text]Dot\u00e9 d\u2019une capacit\u00e9 financi\u00e8re nouvelle depuis l\u2019arriv\u00e9e de son actionnaire majoritaire, le fond d\u2019investissement Equistone Partners ; et renforc\u00e9 par sa fusion avec Key Plastics en d\u00e9cembre 2016, le groupe d\u00e9voile aujourd\u2019hui sa nouvelle marque. Cette transformation est le r\u00e9sultat d\u2019une modernisation de la vision et de la strat\u00e9gie du groupe, concentrant ses efforts sur les solutions plastiques et l\u2019injection plastique hautement techniques, coupl\u00e9es \u00e0 l\u2019innovation \u00e0 forte valeur ajout\u00e9e ainsi qu\u2019une politique d\u2019expansion engag\u00e9e. D\u00e9sormais, le groupe Noveastern offre aux acteurs du secteur automobile une pr\u00e9sence mondiale et davantage de proximit\u00e9 assur\u00e9e d\u2019une part par ses centres d\u2019expertise et centres techniques, et d\u2019autre part par un portefeuille de produits r\u00e9\u00e9quilibr\u00e9 face aux opportunit\u00e9s du march\u00e9.<\/p>\n<p>En tant que fournisseur de composants et de syst\u00e8mes techniques, Noveastern utilise ses forces et son expertise pour comprendre les d\u00e9fis automobiles et capter les opportunit\u00e9s du march\u00e9 du futur. Le nouveau portefeuille de Noveastern, constitu\u00e9 de 7 lignes produits, est destin\u00e9 \u00e0 servir les constructeurs automobiles (OEMs) et les fournisseurs de rang 1 (Tier-1) du march\u00e9 :<\/p>\n<p>\u2022 <strong>Les composants Moteur<\/strong> et une expertise sur tous les modules de traitement de l\u2019air, de l\u2019huile, de l\u2019eau, l\u2019acoustique et a\u00e9rodynamique du moteur, ainsi que les r\u00e9servoirs.<br \/>\n\u2022 <strong>Les composants e-Powertrain<\/strong>\u00a0li\u00e9s \u00e0 l\u2019\u00e9lectrification du v\u00e9hicule, pr\u00e9sents dans les batteries comme les bacs batteries (MVEH, HEV, PHEV, REX, BEV) ainsi que les syst\u00e8mes de refroidissement de batteries.<br \/>\n\u2022 <strong>Les Fa\u00e7ades de Commandes et Combin\u00e9s<\/strong> tels que les fa\u00e7ades de commande radio et climatisation ou encore les combin\u00e9s d\u2019instrumentation.<br \/>\n\u2022 <strong>Les A\u00e9rateurs et Panneaux d\u00e9cor\u00e9s<\/strong> incluant les a\u00e9rateurs de tous types -\u00e9clair\u00e9s ou non- ainsi que les pi\u00e8ces d\u00e9cor\u00e9es et petits m\u00e9canismes du type porte-gobelets.<br \/>\n\u2022 <strong>Les \u00c9b\u00e9nisteries et Panneaux de carrosserie<\/strong>\u00a0qui couvrent les \u00e9b\u00e9nisteries et garnitures de coffre, les consoles, les consoles de toit et composants de planches de bord tels que les boites \u00e0 gants, les visi\u00e8res de compteur, les grilles d\u2019auvent et \u00e9largisseurs d\u2019aile, les pi\u00e8ces d\u2019acoustique et d\u2019a\u00e9rodynamique ainsi que les pi\u00e8ces noires.<br \/>\n\u2022 <strong>Les Commandes d\u2019Ouvertures<\/strong>\u00a0int\u00e9rieures, ext\u00e9rieures ainsi que les trappes \u00e0 carburant.<br \/>\n\u2022 <strong>Les Peintures et Rev\u00eatements ext\u00e9rieurs<\/strong>\u00a0avec les pi\u00e8ces peintes et d\u00e9cor\u00e9es tels que les becquets et bas volet, les enjoliveurs de caisses, les \u00e9l\u00e9ments de finition tels que les montants ext\u00e9rieurs et enjoliveurs de baie; les pi\u00e8ces noires avec les garde-boues, les protections sous-moteur ; les \u00e9l\u00e9ments du module arri\u00e8re tels que le spoiler\u00a0; ainsi que les barres de toit.<\/p>\n<p><strong>Noveastern<\/strong> est convaincu que les solutions plastiques contribueront \u00e0 l\u2019avenir de l\u2019industrie automobile.<\/p>\n<p>La Chine offre un fort potentiel de croissance pour le Groupe, en particulier pour la ligne de composants e-Powertrain. Les derni\u00e8res positions affich\u00e9es par le gouvernement chinois confirment le souhait du pays et de ses constructeurs automobiles d\u2019\u00eatre pionniers en mati\u00e8re de v\u00e9hicules propres \u2013 hybrides ou \u00e9lectriques \u2013 conviviaux, l\u00e9gers et connect\u00e9s. La vision de ce march\u00e9 a en partie incit\u00e9 \u00e0 restructurer l&rsquo;offre produits de Novares afin d\u2019en saisir toutes les opportunit\u00e9s. La nouvelle identit\u00e9 de marque Noveastern confirme le bien-fond\u00e9 de la fusion et la r\u00e9ussite de la transformation entre Mecaplast et Key Plastics. Le Groupe emploie aujourd\u2019hui 10 000 personnes, et a r\u00e9alis\u00e9 1,2\u00a0milliard d\u2019euros\u00b2 de chiffre d&rsquo;affaires (r\u00e9alis\u00e9 \u00e0 fin 2016).<\/p>\n<p><em>\u00ab La Chine est un march\u00e9 tr\u00e8s porteur pour nous, et nous traversons une p\u00e9riode tr\u00e8s stimulante pour l&rsquo;entreprise. Nous nous sommes repositionn\u00e9s en nous appuyant sur nos points forts de mani\u00e8re plus proactive pour saisir les opportunit\u00e9s du march\u00e9 et r\u00e9pondre aux attentes de nos clients. Nous formons une \u00e9quipe internationale unie qui envisage avec enthousiasme ses perspectives d&rsquo;avenir \u00bb<\/em>, se f\u00e9licite Pierre\u00a0Boulet, Directeur G\u00e9n\u00e9ral de Novares.<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"keb-headings keb-titre-h4\">Le nouveau nom du groupe, Noveastern, repose sur une logique double :<\/span><\/p>\n<p><strong><b>\u00ab\u00a0NOV\u00a0\u00bb<\/b><\/strong> qui rappelle l&rsquo;appartenance au groupe Novares,<\/p>\n<p>Et <strong><b>\u00ab\u00a0EASTERN\u00a0\u00bb<\/b><\/strong>, qui signifie \u00ab monde oriental \u00bb en anglais, une r\u00e9f\u00e9rence au positionnement de la marque en Chine.<\/p>\n<p>Dans son ensemble, le logo \u00e9voque l\u2019expertise de Noveastern, fournisseur de r\u00e9f\u00e9rence pour les composants et syst\u00e8mes techniques en plastique destin\u00e9s \u00e0 \u00e9quiper les v\u00e9hicules. Les triangles repr\u00e9sentent les pi\u00e8ces avanc\u00e9es b\u00e2tissant l\u2019expertise de Noveastern, de la m\u00eame mani\u00e8re que les pentagones color\u00e9s soulignent la capacit\u00e9 d\u2019int\u00e9gration du groupe, avec des modules et syst\u00e8mes. L\u2019explosion de couleurs du logo exprime toute la passion automobile et la volont\u00e9 du groupe de d\u00e9velopper des solutions toujours plus innovantes et cr\u00e9atives. Enfin, le globe constitu\u00e9 traduit la forte croissance du groupe et la complexit\u00e9 du monde automobile.<\/p>\n<p>Au-del\u00e0 des nouveaux aspects graphiques du nom, du logo et du slogan du groupe \u00ab Au-del\u00e0 du plastique\u00b9 \u00bb, Noveastern r\u00e9affirme sa promesse au march\u00e9, orient\u00e9e sur 3 axes b\u00e9n\u00e9fiques aux clients : <strong><b>1\u00a0: une proximit\u00e9 internationale, 2 : une ex\u00e9cution fiable et 3\u00a0: une innovation pragmatique.<\/b><\/strong>[\/vc_column_text][vc_single_image image=\u00a0\u00bb5878&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<strong><span class=\"keb-headings keb-titre-h3\">\u00c0 PROPOS DE NOVEASTERN<\/span><\/strong><\/p>\n<p>En Chine, Mecaplast\u2013Key Plastics devient Noveastern \u00e0 compter du 1er d\u00e9cembre 2017<\/p>\n<p>Noveastern est une marque d\u00e9pos\u00e9e du groupe Novares.<\/p>\n<p>Noveastern est un fournisseur mondial de solutions plastiques, concevant et fabriquant des composants &amp; syst\u00e8mes complexes au service de l\u2019industrie automobile de demain. Sp\u00e9cialis\u00e9 dans les techniques avanc\u00e9es d\u2019injection plastique, Noveastern cr\u00e9e des produits de haute technologie contribuant au d\u00e9veloppement de v\u00e9hicules plus propres, plus l\u00e9gers, plus connect\u00e9s et plus conviviaux.<\/p>\n<p>Noveastern sert l\u2019ensemble des acteurs majeurs du secteur automobile, constructeurs et \u00e9quipementiers de 1er rang. En 2016, le groupe Novares a r\u00e9alis\u00e9 un chiffre d\u2019affaires pro forma de 1,2 milliard d\u2019euros\u00b2.<br \/>\nLe groupe Novares, dont le si\u00e8ge social est bas\u00e9 en France, est pr\u00e9sent dans 21 pays et compte 42 usines, 7 centres de comp\u00e9tences, 5 centres techniques et 17 centres de service client\u00e8le pour servir ses clients \u00e0 travers le monde.<\/p>\n<p><strong><a href=\"https:\/\/www.noveastern.com\">www.noveastern.com<\/a><\/strong><\/p>\n<p><span style=\"font-size: 11px;\">\u00b9Beyond Plastics.<\/span><br \/>\n<span style=\"font-size: 11px;\">\u00b2Information financi\u00e8re <em>pro forma<\/em> int\u00e9grant l\u2019acquisition de Key Plastics, IFRS.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le groupe Mecaplast-Key Plastics, fournisseur de solutions plastiques parmi les plus grands \u00e9quipementiers automobiles mondiaux, a d\u00e9voil\u00e9 sa nouvelle identit\u00e9 : \u00ab Noveastern \u00bb. En Chine, Mecaplast\u2013Key Plastics devient Noveastern [&#8230;] <\/p>\n","protected":false},"author":3,"featured_media":7052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[96,1],"tags":[],"class_list":["post-7039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr-2","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En Chine, Mecaplast\u2013Key Plastics devient Noveastern \u00e0 compter du 1er d\u00e9cembre 2017 - NOVARES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novarespartner.keblow-customers.com\/fr\/chine-mecaplast-key-plastics-devient-noveastern-a-compter-1er-decembre-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Chine, Mecaplast\u2013Key Plastics devient Noveastern \u00e0 compter du 1er d\u00e9cembre 2017 - NOVARES\" \/>\n<meta property=\"og:description\" content=\"Le groupe Mecaplast-Key Plastics, fournisseur de solutions plastiques parmi les plus grands \u00e9quipementiers automobiles mondiaux, a d\u00e9voil\u00e9 sa nouvelle identit\u00e9 : \u00ab Noveastern \u00bb. 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